1. Discover Opportunity. Create the Unexpected.
Every project contains hidden potential – simple but uncommon solutions are uncovered through critical analysis and community collaboration based on deep listening and responsiveness.
Work past the obvious. Boldness and delight are revealed in the unexpected.
2. Be Rigorous and Imaginative.
Clear and consistent design has inherent value and beauty.
Be rigorous in your interrogation and resolution of the challenge. Quiet craft and invention are timeless. Take time to deeply understand the place and its people: design can foster social cohesion and inclusivity.
3. Be Irreverent and Kind.
Have fun. Don’t take yourself too seriously.
Question convention and practice kindness. Our studio is energized by empathy, mutual respect, and humour.
4. Exemplify Change.
Embody your values. Project them to the world. Be agents of positive change.